Computer-Assisted Personal Interviewing or “CAPI” is the new way to take surveys. In fact, it replaces traditional paper interviews because it introduces electronic devices in the process.
In short, the respondent fills in a survey on a computer or mobile phone in the presence of the interviewer. So, there is always a guide to help the respondent to understand the questions in the right way.
When talking about CAPI surveys you can also hear the term “face to face interviews”. In fact, you do this kind of interviews in person, but you use a computer, tablet or smartphone.
Day by day, CAPI is growing in more and more sectors. Let’s find out what are the main fields where this technique is most popular.
Basically, in Computer-Assisted Interviewing, the interviewer and the respondent are equally important. In fact, both benefit from the presence of the other. On the one hand, the respondent can get some explanations about the questions. On the other hand, the concerns of the interviewed can be of great help to create more precise data collection.
Plus, all CAPI interviews are very precise. This means the results of the CAPI surveys on a large number of people are much more accurate. As a result, they produce representative results.
Its many perks made it possible that CAPI surveys are more and more widespread. But what exactly are the advantages of CAPI? Let’s find them out.
If Computer Assisted Personal Interviewing has a lot of perks, it is not an infallible method by any means. Let’s now have a look at what is not so great about CAPI and how to work it through.
Do you want to know more about CAPI surveys? Or would you like to collect better data? At Thakur International, we provide CAPI services on an international scale and much more. Get to know us better. You can give us a call at +977-1-4720270
or you can send us an email to email@example.com